Remember when Mom used to tell you, "Use your words, honey."? Same deal applies to business today. How you use your words matters. You know what you want to say. But commanding fluency in your idea is altogether different. Mom was right. If you want someone to listen and respond to you, use your words.
The fact that a Duke researcher is giving a TED Talk is not surprising. Especially if you knew him as we do. What's amazing is how he's going to summarize his phenomenal take on art as medicine into 18 minutes!
On rare occasions, a client becomes a friend. Thankful that the respected friend we suddenly lost this week was first a client. So now his words will live on forever.
f-o-r-e-v-e-r.
That is the power of a book.
If you want someone to remember your message, craft it as a story. As it has always been and always will be, people like learning about people.
When you get an early morning text that one of your authors is being interviewed right then on National Public Radio, and you can tune in live on your iPhone while you sip your coffee and smile, it just doesn't get any better than that.