The Long Reach

The technology behind publishing today is amazing when you think about it. The web of technology our team of designers, writers, editors, proofreaders and web folks weave on any given day to propel someone's ideas forward is a thing of beauty. 

Founder of Large Scale Ministry Writes Memoir

Sometimes we're so busy doing the work that we forget to slow down, put the pieces together and connect the dots. Taking the time to capture the story is so essential. This year we've been helping a key leader do just that and do it well.   

Educational Publisher Focuses on Benefits

Last week I sat in on a great conversation with a successful publisher and a marketing company about how copy impacts the reader. Features are important. But they don't sell products. Benefits do. What difference does your product make in your targets' everyday lives? Focus, focus, focus on that.   

First Time Novelist Writes Fiction Book

Sometimes I say we're in the "wish fulfillment" business. Almost everyone has a book idea...we help them publish it.

When an author we work with steps out from writing nearly a dozen nonfiction books into the world of fiction writing--and just nails it the first time out--we fulfill a longtime wish of theirs. And they fulfill ours--getting to be part of something meaningful.  

East Coast Physician Crafting Story of Determination

We get to work with the coolest people. Seriously. Every two weeks, we interview a Duke researcher and oncologist who has an incredible story of hope, medical insight and the triumph of the human spirit.